Green Claims Code

Get your green claims right

Learn how to make accurate green claims

More people than ever are concerned about the environmental impact of the products and services that they buy. We know businesses want to be honest with their customers about their green credentials, but it may not always be clear how to do this.

That’s why the Competition and Markets Authority (CMA) has developed the Green Claims Code – which sets out 6 key points to check your environmental claims are genuinely green.

Video transcript

What are green claims?

Green claims (sometimes called ‘environmental claims’ or ‘eco-friendly claims’) are claims that show how a product, service, brand or business provides a benefit or is less harmful to the environment.

Many businesses use green claims to help market their products or services. They do this through a range of methods such as: statements, symbols, emblems, logos, graphics, colours and product brand names.

40% of green claims made online could be misleading. Check your knowledge of the Green Claims Code.

What next?